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"During COVID, consumers were forced to change almost every part of their daily lives … from shopping and finding entertainment to communicating and learning. This represents a massive disruption and period of transformation that will bring about a 'new normal' for retailers and consumers alike. "Given the climate of disruption from which the country is emerging, now is the time to find and fund the next big idea," added Crafton. Matchbook Capital invests in or acquires companies that are in the test, build, or scaling stages of growth, and looks for leaders who have an insatiable passion for success. We are uniquely positioned to be a strategic partner for founders who are in it for the long run. We want to help them build their legacies and launch their brands to iconic status." "As a former entrepreneur, I know how exciting this value proposition is for new brands seeking rapid growth. "We have more than 250,000 distribution points and invest with cash," Crafton added. In addition to having a powerful ability to scale brands through Swisher's extensive retailer footprint, the team brings a level of empathy to the corporate venture process rooted in its members' experience on 'the other side' of the table. Joining Crafton at Matchbook Capital is a team of former entrepreneurs who bring a new and refreshing approach as they expand Swisher beyond tobacco through corporate venture. "Swisher has grown into the collection of iconic brands it is today by fueling an endless quest to uncover fresh ideas, innovative technologies, quality products and the people behind them," said Crafton. "Matchbook Capital will continue that tradition by making significant investments of capital and resources into new categories to build a robust portfolio of products for adult consumers." Crafton brings a balance of analytical, M&A, and value-creation experience to bear at Matchbook Capital's helm. Crafton has built companies in industries such as cannabis, wine, and beer, as well as held board and advisory roles in the for-profit and not-for-profit spaces. Building on a successful career scaling companies, including leading NakedWines to success as the largest online winery in the world and holding the first permit for a cannabis delivery service in California. Call 30 or email for reservations and more information.Matchbook Capital will be led by Zack Crafton, who also serves as Vice President of Swisher's Innovation Platform. Matchbook, Petit Sirah, Dunnigan Hills 2019 Tinto Rey, 'Super Tinto', Red Blend, Dunnigan Hills 2016īlack Pepper Short Bread Crust | Dark Berry Gelee | Cocoa Crumbs Matchbook, Cabernet Sauvignon, Dunnigan Hills 2019Ĭreamy Rosemary Potato Au Gratin | Grilled Ramps | Blackberry Demi Roasted Baby Artichoke Hearts | Garlic Butter | Truffle Toasted Parmesan Crumbs Matchbook, ' Old Head', Chardonnay, Dunnigan Hills 2018 Tinto Rey, ‘Estate’, Verdejo, Dunnigan Hills, 2018įennel Confit | Baby Arugula & Nettle Pesto Pickled Green Strawberries | Cilantro | Chili Pepper | Honey Bell Orange | Blue Corn Tortilla | ‘Bay Water Farms’ Ninja Radish Chips To learn more about Matchbook please click here. Tables will be spaced for social distancing. Make you reservations now as this dinner will sell out. Join us at Catch 54 in Fenwick Island for a California wine dinner featuring the amazing wines of Matchbook Wine Company East Coast Brand Manager Tom Lezynski will be joining us and Chef Charles has put together an awesome five course menu to match.